Blue Flag & ColorADD Greece

Blue Flag & ColorADD Greece is the first project in Greece to introduce a fully integrated visual accessibility and beach-safety system designed specifically for people with color vision deficiency (color blindness)—a population group that is often overlooked in the design of public infrastructure. Rather than adopting existing international practices, the project developed an innovative, locally adapted model that combines universal design principles with digital tools and participatory processes. A core element of the project is the integration of the internationally recognized ColorADD code, which represents colors through symbols, enabling people with color blindness to understand critical safety information. The code was implemented on flags, signage, and informational materials, while its understanding and use were supported through training activities for lifeguards and beach managers. In parallel, the project includes the development of an interactive digital platform that provides real-time information on swimming conditions, flag colors, available accessibility infrastructure, and official updates. The platform is supported by a user-friendly management interface that enables continuous data updates. Overall, Blue Flag & ColorADD Greece emerges as a benchmark for inclusive tourism and smart coastal safety management, linking technology, sustainability, and social innovation, with international relevance and strong potential for broader-scale deployment.